In other words, creating content for long-tail keywords generally requires less work. But if the search query is specific, you can often answer it rather briefly and still satisfy the searchers. The thing is, the more general the search query is, the more details you’ll have to include when addressing it. But if you look at the top-ranking page for that search query, it is actually 3,400 words long.Ĭonversely, the top-ranking page for “how to cash out large amounts of bitcoin” is just 1,000 words long. “How to buy bitcoin” seems like a rather straightforward question to answer.

Let’s continue comparing the two sets of keywords above.

Long-tail keywords are (generally) easier to address This means that even a new website has a chance to rank in the top 10 search results and get a few visitors from those keywords. Now let’s look at some of the less popular search queries for the topic of bitcoin:Īs you can see, this time, their KD score is low. And if your website is brand new, that feat will be plain impossible. This means it’ll be incredibly hard to get to the first page of Google for any of them. What are the chances that your blog will rank for any of them anytime soon?Īll of the above keywords have a high Keyword Difficulty (KD) score. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your blog: Let’s say you’ve just launched a blog about cryptocurrencies. Long-tail keywords are (generally) a lot less competitive Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy.

Long tail pro keyword research