Users from the United States and India make up about 33% of global Spotify mobile app users, contributing to the highest growth in both app downloads and DAUs. Spotify app downloads reached a peak in the first week of December, after Spotify Wrapped (Data source: Apptopia) In 2020, Spotify Wrapped was responsible for increasing Spotify’s mobile app downloads by 21% in the first week of December.

Spotify also tells what top percentile of listeners you were in for specific artists. You can check the total time you’ve spent listening to songs, the number of different songs you’ve played, the artists you’ve listened to, and your top genres.

👉 Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 – įor those who are out of the loop, Spotify, an audio-streaming platform, lets you relive all the musical discoveries you’ve had and all the tracks you loved in the past year. 👉 Retail Strategies and Omnichannel Engagement Frameworks 👉 Beginner’s Guide to Omnichannel Marketing for 2021 Since then, every year, Spotify users look forward to their Spotify Wrapped stories, while non-Spotify users (like me) feel excluded. This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the ‘Year in Music’ campaign, intending to create FOMO (fear of missing out). Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer.Spotify’s mobile app downloads increased by 21% in the first week of December.Spotify Wrapped induces competition amongst its users organically.

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